Strategi Corporate Social Responsibility (CSR) dalam Rangka Meningkatkan Reputasi Perusahaan (Dalam Kajian Aspek Hukum Bisnis)

Farida Haerani

Abstract


Abstrak:

Kegiatan aktivitas CSR di Indonesia cenderung lebih bersifat Philanthropy, yaitu usaha yang dila-kukan
perusahaan untuk memberikan dana kepada individu atau sekelompok masyarakat. Bentuk-bentuk lain dalam
pelaksanaan CSR yang sifatnya justru mengembangkan pemangku kepentingan (kemitraan) demi kesejahteraan bersama.
Aturan untuk pelaksanaan aktivitas CSR secara spesifik sampai saat ini belum di tetapkan oleh Pemerintah.
Berbagai peraturan dan undang-undang yang mendukung CSR antara lain; Undang-Undang No.32 Tahun 2009 Tentang
Perlindungan dan Penge-lolaan Lingkungan Hidup, Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan
Konsumen merupakan aturan yang wajib dilakukan. Program CSR yang sifatnya filantropi sesuai kebutuhan
masyarakat atau Stakeholders, misalnya pembangunan tempat ibadah, bantuan bencana alam. Me-tode partisipatif
yaitu metode yang memastikan bahwa masyarakat terlibat secara aktif di dalam program CSR mulai dari
pelaksanaan, pengawasan dan evaluasi. Metode ini diadopsi oleh PT. Bank Mandiri (Persero) Tbk karena
disesuaikan dengan program yang telah dirumuskan dan sasaran dari program tersebut. Seiring dengan perjalanan
waktu, maka CSR akan menjadi semakin penting bagi perusahaan-perusahaan yang berada di Indonesia,
khususnya bagi PT. Bank Mandiri Tbk.

Kata Kunci: Strategi Corporate Social Responsibility



Abstract:

CSR activity activities in Indonesia tend to be more of a philanthropy, that is, the business under-taken by
companies to provide funds to individuals or groups of people. Other forms of CSR imple-mentation are in fact
developing stakeholders (partnerships) for the sake of common prosperity. The rules for the specific
implementation of CSR activities to date have not been set by the Govern-ment. Various laws and regulations
that support CSR include; Law No.32 of 2009 on Environmen-tal Protection and Management, Law Number 8 Year
1999 on Consumer Protection is a mandatory rule. CSR programs that are philanthropic in accordance with the
needs of the community or Stake-holders, such as the construction of places of worship, relief of natural
disasters. Participatory methods are methods that ensure that communities are actively involved in CSR
programs starting from implementation, monitoring and evaluation. This method was adopted by PT.
Bank Mandiri (Persero) Tbk because it is tailored to the program that has been formulated and the target of
the program. Over time, CSR will become increasingly important for companies in Indonesia, espe-cially for PT.
Bank Mandiri Tbk, to carry out according to legal order.





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Keywords


Corporate Social Responsibility Strategy

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